Industry Standard Email Open Rates 2024. There is no standard answer to this question. After more than a year since the change was implemented, we can see that the impact is rather significant.
The average email open rate varies depending on the industry and the target audience. We found that the industry average for email open rates is 41.31%.
Around 60% Of Marketers Worldwide Report Open Rates Above 20%.
There is no standard answer to this question.
Dig Into The Performance Data To See Where You Stand On Email Open Rates, Click Rates, Conversion Rates, And Revenue Per Recipient In Comparison To Your Industry’s Average.
And the industries with the lowest email open rates are:
The Average Is Around 21.33%.
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What Is A Good Email Open Rate 2024?
If you send an email to 100 recipients, for instance, and 50 open it, your open rate is 50%.
If Your Rate Is Close, You're Doing Great!
And the industries with the lowest email open rates are: